Understanding Treatment Shampoo and Conditioner
Intro
In the ever-evolving landscape of hair care, the distinction between regular and treatment shampoos and conditioners is not merely cosmetic. Treatment shampoos and conditioners are formulated with specific active ingredients designed to address a variety of hair issues such as dryness, damage, and scalp health. Understanding the nuances of these products can empower users to make informed decisions that enhance their hair care routines.
Trending Topics
Current Fashion Trends
Fashion trends often influence hair care preferences. Unique hairstyles and color treatments demand products that not only cleanse but also nourish and heal. Treatment shampoos and conditioners have risen to prominence in this context. Today's trends favor natural ingredients and multifunctional products, allowing consumers to effectively address their hair concerns without multiple separate treatments.
Beauty Innovations
The beauty industry thrives on innovation. New formulations are continually being developed to target specific hair concerns more efficiently. Ingredients such as keratin, hyaluronic acid, and botanical extracts are becoming commonplace in professional-grade shampoos and conditioners. Consumers are more conscious of the effectiveness of ingredients, leading brands to innovate and highlight their formulations.
Step-by-Step Guides
Understanding Hair Types and Needs
To effectively use treatment shampoos and conditioners, it's essential first to understand individual hair types and needs. Key considerations include:
- Hair texture (straight, wavy, curly, coily)
- Hair condition (dry, oily, color-treated, chemically processed)
- Scalp sensitivity (dry, oily, or normal scalp)
Best Practices for Application
Proper application maximizes the benefits of treatment products. Here are steps to ensure efficacy:
- Wet Hair Thoroughly: Start by thoroughly wetting hair to allow effective penetration of the product.
- Apply Treatment Shampoo: Massage the treatment shampoo into the scalp and hair, focusing on roots. Allow it to sit for a few minutes for maximum absorption.
- Rinse and Follow-Up: Rinse thoroughly and follow up with a treatment conditioner. Apply the conditioner through the lengths and ends of the hair, ensuring even distribution.
- Leave-In Time: Leave the conditioner for the time suggested on the label to allow its ingredients to work effectively.
- Final Rinse: Rinse with cool water to seal the cuticles and enhance shine.
Product Reviews
In-Depth Analysis of Popular Items
Exploring specific brands can provide insights into what works best for various hair types.
- Olaplex No.4: Known for bond-building, this range is perfect for chemically treated hair.
- SheaMoisture Raw Shea Butter Shampoo: Targeted for dry hair, packed with natural ingredients.
Comparative Reviews
Reviewing different brands can highlight effectiveness and ingredient quality:
- Pantene Pro-V vs. Aveda Damage Remedy: Compare their formulations for damage repair to see which delivers better results based on hair type and texture.
As a rule of thumb: Always check ingredient lists and formulations to assess suitability for your hair type.
In the realm of hair care, user considerations play a pivotal role. Factors like individual hair goals, ingredient sensitivities, and environmental influences contribute to how treatment shampoos and conditioners should be integrated into daily routines. By delving deeper into these elements, users can cultivate a robust and effective hair care regimen.
Prelims to Hair Care Products
In pivotal discussions surrounding hair care, the conversation often begins with a thorough understanding of hair care products. This topic serves as the foundation for examining treatment shampoos and conditioners. Hair care products are designed not just for aesthetic appeal; they play a significant role in the overall health, manageability, and appearance of hair. The multitude of available products can sometimes overwhelm consumers. Therefore, grasping the essentials can lead to more informed decisions regarding personal hair care regimens.
Defining Treatment Shampoo and Conditioner
Treatment shampoos and conditioners are specialized products that target specific hair issues, setting them apart from regular cleansing agents and moisturizers.
Treatment Shampoos are formulated with active ingredients that can address various hair types and concerns. These can range from hair thinning to color damage or dryness. Unlike conventional shampoos, which primarily focus on cleansing, treatment shampoos incorporate elements that provide nourishment, hydration, and protection.
Conditioners complement these shampoos by adding moisture and helping to restore the hair’s natural balance. They often contain various nourishing agents that fortify hair structure and enhance its overall appearance while also aiding in detangling and smoothness. It is essential to recognize that these products work synergistically, meaning their effectiveness is amplified when used in tandem. Thus, consumers looking to enhance their hair care routine must consider incorporating both treatment shampoos and conditioners for optimal results.
Importance of Specialized Hair Care
The importance of specialized hair care cannot be overstated. Many individuals experience damage due to environmental factors, styling practices, or chemical treatments. Regular shampoos and conditioners may not address these issues adequately. This gap opened the door for the development of treatment products that cater to specific needs.
By using treatment shampoos and conditioners, users can:
- Target problem areas: Address specific issues such as breakage, frizz, or color fading effectively.
- Restore health: Revitalize hair that suffers from neglect or harsh treatments, leading to a more vibrant appearance.
- Empower individual choices: Allow users to customize their haircare practices based on their hair type and concerns.
Ultimately, applying specialized hair care products represents a strategic approach to maintaining hair health. As hairstyles continue to evolve and become more diverse, understanding and utilizing these products prepares consumers to overcome hair challenges with confidence.
The Science Behind Treatment Shampoos
Understanding the science behind treatment shampoos is fundamental for grasping how these products can improve hair health and appearance. Treatment shampoos differ from regular shampoos. They do not only cleanse the hair but also provide therapeutic benefits. Assessing the ingredients and formulations helps users to choose effective products tailored to their individual hair problems.
Key Ingredients and Their Functions
Surfactants
Surfactants are the primary cleansing agents in shampoos. Their main role is to lower the surface tension between water and oil, facilitating the removal of dirt and grease from hair. Surfactants can be categorized into anionic, cationic, and non-ionic types.
The most notable characteristic of surfactants is their ability to create a rich lather, which many consumers find appealing. This property makes surfactants a popular choice in the formulation of treatment shampoos.
However, some surfactants can be harsh on delicate hair. This can lead to dryness and irritation. Therefore, it's essential to select shampoos with gentle surfactants, particularly if one has sensitive scalp or color-treated hair.
Moisturizers
Moisturizers are vital in maintaining hydration levels in the hair. Ingredients like glycerin, aloe vera, and panthenol are commonly found in treatment shampoos. These moisturizers bind water to the hair shaft, promoting a soft and shiny appearance.
The key characteristic of moisturizers is their ability to prevent dryness. This property makes them essential for individuals with dry or damaged hair. Moisturizers can deeply penetrate the hair structure to provide lasting hydration.
However, an important consideration is the amount of moisturizing agent. Excessive moisturizing might result in oily or weighed-down hair, particularly for those with fine hair types.
Nourishing Agents
Nourishing agents play a crucial role in providing essential nutrients to hair. Ingredients like proteins, vitamins, and botanical extracts are commonly used. They contribute to the overall strength and health of the hair.
A key feature of nourishing agents is their capacity to fortify weak hair. This makes them a beneficial addition for anyone looking to rejuvenate tired or lifeless hair. For instance, keratin is a popular protein known for its strengthening properties.
Despite their advantages, some nourishing agents may not suit all hair types. For instance, overly rich formulations can lead to buildup, particularly for individuals with oily hair.
Formulation Considerations
Preservatives
Preservatives are essential in extending the shelf life of treatment shampoos. They inhibit the growth of harmful bacteria and fungi in the products. Common preservatives found in shampoos include parabens and phenoxyethanol.
The main characteristic of preservatives is their effectiveness in maintaining product integrity. This quality is crucial for ensuring that the treatment shampoo remains safe and effective through its usage period.
However, some consumers are wary of certain preservatives. Concerns about potential skin irritations or allergic reactions mean it’s important to look for gentle, non-irritating options.
pH Balance
Maintaining the proper pH balance in treatment shampoos is vital. The natural pH of hair is around 4.5 to 5.5. Formulations that align closely with this range help to preserve the natural moisture barrier of the hair.
Balanced pH levels ensure that hair cuticles lie flat, increasing shine and reducing frizz. This characteristic is particularly beneficial for anyone looking to enhance hair appearance.
On the other hand, products with an improper pH can lead to damage over time. This can result in dryness, brittleness, or increased susceptibility to breakage.
Sulfate-free Options
Sulfate-free shampoos have gained popularity, particularly among individuals with sensitive skin or color-treated hair. These products avoid using strong sulfates like sodium lauryl sulfate, which can strip natural oils and cause irritation.
The primary benefit of sulfate-free options is their gentleness on hair and scalp. They help to preserve natural moisture and color vibrancy, making them a great choice for many users.
However, some sulfate-free shampoos may not lather as well. This can be a downside for those who prefer the feel of a rich foam when washing their hair. Understanding the specific needs of one's hair can guide the choice between sulfate-free and traditional options.
The Role of Treatment Conditioners
Treatment conditioners are an essential component of hair care that often get overshadowed by shampoos. Their role extends beyond mere moisturizing; they provide targeted solutions for various hair issues. Conditioners help maintain hair health by replenishing moisture, detangling strands, and adding shine. In this section, we will explore how conditioners complement shampoos and their specific benefits for different hair concerns.
How Conditioners Complement Shampoos
Conditioners work in tandem with shampoos to create a balanced hair care regimen. While shampoos are designed to cleanse and remove dirt or product buildup, conditioners focus on restoring moisture and improving hair manageability. After washing, hair cuticles can be raised due to the cleansing process. A good conditioner helps smooth and lay down these cuticles, leading to less frizz and more shine.
It is important to choose a conditioner that matches the cleansing properties of the shampoo used. For instance, if a shampoo is sulfate-free and gentle, using a similar conditioner can enhance overall effectiveness. Users should look for signs that their conditioner complements the shampoo, such as increased softness and reduced tangling.
Targeting Specific Hair Concerns
Conditioners are not a one-size-fits-all solution. Many brands and formulas cater to specific hair types and concerns. Below, we will discuss the three major benefits that specialized conditioners can offer.
Repairing Damaged Hair
Repairing damaged hair is a significant focus for many conditioners. These products often contain proteins and peptides that adhere to the hair shaft, filling in gaps and reinforcing the structure. This characteristic makes them a popular choice for individuals with compromised hair due to heat styling or chemical treatments.
The unique feature of these conditioners is their ability to penetrate deep into the hair fibers, providing essential nutrients. They often include ingredients like keratin, which helps restore the natural elasticity and strength of hair. However, it is crucial to avoid overuse, as too much protein can lead to stiffness or brittleness.
Enhancing Shine and Smoothness
Conditioners that enhance shine and smoothness focus on making hair appear healthier and more vibrant. These products generally contain silicones and emollients. The main characteristic of these conditioners is their ability to create a protective layer around the hair, which smooths out the cuticle and provides a glossy finish. This aspect is beneficial for those looking to add luster to dull or lifeless hair.
Furthermore, the unique feature of shine-enhancing conditioners is their instant effects. They can transform hair texture after one application. However, users should be aware that some of these products may contribute to buildup if not washed out properly.
Color Protection
Color protection is another critical aspect of treatment conditioners. These products are formulated to shield colored hair from fading and damage, helping to extend the life of hair color. Ingredients like UV filters and antioxidants are commonly included in these conditioners.
The key characteristic that sets color-protecting conditioners apart is their ability to form a barrier against environmental damage. They are beneficial for individuals who frequently dye their hair, as they help maintain color vibrancy and overall hair health. However, they may not provide as much moisture as other conditioners, so balancing their use with more hydrating products is necessary for optimal results.
Through this in-depth examination of treatment conditioners, it becomes clear that they play a pivotal role in a comprehensive hair care routine. By addressing specific concerns like damage, shine, and color protection, treatment conditioners empower users to take control of their hair health.
Choosing the Right Treatment Products
Choosing the right treatment products is essential for maintaining healthy hair. The diverse options available today can be overwhelming, yet understanding your personal needs can lead to more effective results. Selecting treatment shampoos and conditioners tailored to your specific hair type can enhance not only the health of your hair but also its appearance. This section will guide you through identifying your hair type and understanding ingredient labels, both crucial for making informed decisions about hair care.
Identifying Your Hair Type
Dry and Damaged Hair
Dry and damaged hair often requires specialized treatment products designed to restore moisture and repair damage. This hair type typically lacks natural oils, leading to brittleness and breakage. The key characteristic of dry and damaged hair is its porosity - it absorbs moisture but struggles to retain it. This makes it a popular choice for those looking for nourishing treatment products that provide deep hydration.
- Unique Feature: Products formulated for dry hair often contain rich moisturizers, like shea butter or argan oil.
- Advantages: These ingredients help to replenish lost moisture and improve elasticity, making hair less prone to damage.
- Disadvantages: Some heavy oils can make the hair feel greasy if too much product is used.
Oily Hair
Oily hair results from overactive sebaceous glands producing excess sebum. This hair type can appear shiny and feel greasy within a day of washing. The key characteristic of oily hair is its weight - products must be lightweight and effective at removing excess oil without stripping hair of necessary moisture. This hair type benefits from products that aim to balance oil production.
- Unique Feature: Many treatment products for oily hair include clarifying ingredients, such as tea tree oil or salicylic acid.
- Advantages: These help reduce buildup and keep hair fresh for longer.
- Disadvantages: Frequent use of harsh clarifying shampoos can lead to dryness and irritation of the scalp.
Curly and Coily Hair
Curly and coily hair tends to be drier than straight hair types due to its structure, which makes it harder for sebum to travel from the scalp down the hair shaft. The unique characteristic of this hair type is its tendency to frizz, especially in humid conditions. Treatment products for curly or coily hair often focus on moisture retention and definition.
- Unique Feature: They typically contain hydrating ingredients like glycerin or coconut oil, which help to define curls while minimizing frizz.
- Advantages: These products enhance the natural curl pattern, providing definition and reducing tangling.
- Disadvantages: Using too many heavy products can weigh down curls and lead to a greasy appearance.
Understanding Ingredient Labels
Understanding ingredient labels is crucial when choosing treatment products. Hair care formulations vary greatly, and each ingredient serves a unique purpose. By familiarizing yourself with these components, you can make better choices for your specific needs. Look for the following:
- Active Ingredients: These are the primary components that provide treatment benefits, such as proteins for strengthening or oils for moisture.
- Preservatives: These ensure product longevity and stability. Look for safe options like phenoxyethanol.
- Fragrance and Coloring Agents: While these contribute to product appeal, they can irritate sensitive scalps. Choose products with fewer synthetic additives if irritation is a concern.
By observing these aspects, you can align your hair care products with your needs, ensuring optimal results for your hair type.
Application Techniques for Maximum Efficacy
Application techniques play a crucial role in maximizing the benefits of treatment shampoos and conditioners. Proper methods can significantly enhance the product's effectiveness, contributing to healthier hair and scalp. By understanding the best practices for applying these products, users can ensure they receive the full spectrum of benefits intended by the formulations.
One key element is the understanding of how both products interact with the hair and scalp. When applied correctly, treatment shampoos can cleanse and prepare the scalp, while conditioners offer necessary hydration and repair. Attention to detail during application helps in achieving optimal results, making the hair more manageable, smooth, and vibrant.
Proper Shampooing Techniques
Shampooing may seem simple, but there are specific techniques that can improve its effectiveness. Start with water that is not too hot, as high temperatures can strip oils from the hair. Wet the hair thoroughly before applying a small amount of treatment shampoo.
- Focus on the scalp: Use your fingers to gently massage the shampoo into the roots rather than rubbing the lengths of your hair. This method helps to cleanse the scalp and removes buildup effectively.
- Distribute evenly: Work the shampoo through the hair in sections, ensuring all areas receive attention. Rinse thoroughly to remove all remnants of the product. This step is pivotal, as leftover shampoo may cause irritation or drabness.
Proper shampooing can remove impurities and condition the scalp, setting a strong foundation for the following conditioning process.
Effective Conditioning Practices
Conditioners should be applied with care to achieve the best results. Depending on the user's hair type and concerns, different methods may be suitable. Here are some practices to consider:
Leave-in vs. Rinse-out Conditioners
Leave-in conditioners are designed to remain in the hair after application, providing prolonged moisture and protection. They are often lighter and do not weigh down hair, making them suitable for daily use. Rinse-out conditioners tend to be richer and thicker. They offer intensive nourishment meant for shorter application times, typically after shampooing.
Key characteristics of each:
- Leave-in conditioners: Ideal for added moisture and styling ease, often containing lighter ingredients that help detangle and protect.
- Rinse-out conditioners: Deliver concentrated hydration and can aid in repairing damage through the use of stronger active ingredients.
Advantages of rinsing out a conditioner include less buildup on the hair, while disadvantages of leave-in options may involve potential greasiness for fine hair types.
Using Heat for Better Absorption
Applying heat can significantly enhance the absorption of conditioners. Heat opens up the hair cuticle, allowing the product to penetrate deeper. This technique is especially useful for mask treatments.
- Key characteristic: Can be achieved by using heated towels or a blow dryer held at a distance to avoid damage. This makes the conditioning more effective and maximizes moisturization.
Carefully integrating the right application techniques can transform your hair care routine, leading to tangible improvements in hair health and appearance.
Addressing Common Misconceptions
Understanding treatment shampoos and conditioners requires a careful examination of the common myths and misconceptions surrounding them. Many people may have formed their views based on outdated ideas or anecdotal experiences. This section aims to clarify these misunderstandings and emphasize the importance of informed choices when selecting hair care products. When consumers recognize the distinct properties and functions of various hair care products, they can better cater to their individual needs.
All Shampoos Are the Same
One of the most prevalent misconceptions is that all shampoos are essentially the same. This belief can lead to inadequate hair care, as using the wrong product can exacerbate existing problems rather than solve them. Treatment shampoos are formulated with specific ingredients that cater to particular hair concerns, such as dryness, dandruff, or damage.
Each formulation includes different surfactants and nourishing agents, which serve functional purposes. For instance, a treatment shampoo designed for oily hair will contain different active ingredients than one aimed at treating dryness. If an individual continually uses a product that does not suit their hair's needs, they may experience further dissatisfaction and potentially damaging effects.
"Different hair types require different treatments. Recognizing this fact is key to achieving healthy hair."
Conditioners Weigh Down Hair
Another common misconception is that conditioners weigh down hair. While it's true that some conditioners can leave hair feeling heavy, this is not universally the case. Treatment conditioners come in various formulations, tailored for different hair types.
Lightweight conditioners are designed for fine hair to emphasize volume without making it greasy. Conversely, thicker formulations are often ideal for coarse or damaged hair, providing much-needed moisture. Therefore, the perception that conditioners uniformly weigh down hair can inhibit the use of effective products that can aid in improving hair's texture and health.
For optimal results, it is essential to choose a conditioner that complements the shampoo and suits the specific needs of one’s hair type. Ignoring this can lead to frustration and dissatisfaction with one's hair care routine.
The Impact of Treatment Shampoo and Conditioner on Health
Understanding the impact of treatment shampoo and conditioner on health is crucial for consumers who prioritize hair and scalp well-being. These products do not just serve cosmetic purposes; they play a vital role in maintaining a healthy scalp and preventing potential issues that could arise from improper care. Additionally, awareness of chemical exposure in hair care products is increasingly important in today's health-conscious society.
Benefits of Treatment Shampoos and Conditioners
- Promote scalp health
- Reduce chemical exposure
- Enhance overall hair condition
Investing time in choosing the right treatment products can result in better hair health and general well-being.
Scalp Health and Its Importance
A healthy scalp is the foundation of beautiful hair. Treatment shampoos and conditioners often contain ingredients that focus on scalp care. Ingredients such as tea tree oil, salicylic acid, and aloe vera can help soothe irritation and reduce flakiness. A nourished scalp supports hair growth and prevents conditions like dandruff.
Key aspects of scalp health:
- Balance oil production: Overloading hair with products can lead to oiliness or dryness, making it essential to find products that regulate scalp sebum.
- Prevent infections: A clean scalp prevents the build-up of dirt and bacteria that could lead to infections.
- Encourage hair growth: A healthy environment for hair follicles fosters growth, leading to thicker and more vibrant hair.
"Maintaining a well-balanced scalp is just as important as caring for the hair itself."
Chemical Exposure and Safety
While treatment shampoos and conditioners enhance hair aesthetics and health, they may contain chemicals which raise safety concerns. Many consumer products include sulfates, parabens, and synthetic fragrances, which can have adverse effects on both hair and scalp health. Understanding labels and ingredient lists is an important aspect of product selection.
Considerations regarding chemical exposure:
- Allergic reactions: Some individuals may react negatively to certain chemicals, resulting in redness or itching.
- Long-term effects: Prolonged use of products with harsh chemicals may lead to issues such as hair thinning or scalp irritation.
- Natural alternatives: Many brands now offer sulfate-free and paraben-free options, focusing on natural ingredients that provide effective results without harmful side effects.
Educating oneself about the ingredients in hair care can lead to safer choices and healthier outcomes.
Integrating Treatment Products into a Routine
Integrating treatment products, specifically shampoos and conditioners, into your hair care routine is essential for achieving optimal results. These products are not just about cleanliness; they play a pivotal role in maintaining hair health and vitality. Their benefits extend beyond basic cleansing and conditioning, targeting specific issues such as dryness, damage, or loss of luster. Understanding how to effectively incorporate these products can enhance your overall hair care experience.
When considering frequency of use, it is vital to align your hair treatment routine with your hair type and specific concerns. Using treatment shampoos too frequently may lead to product buildup, while infrequent use can fail to address existing issues. Hence, understanding your hair's needs is key to establishing an effective regimen.
Moreover, complementary products can elevate the efficacy of your treatment shampoos and conditioners. These include additional treatments like hair masks and leave-in conditioners. By layering these products correctly, you can provide your hair with a comprehensive range of nutrients and protective factors necessary for its health.
Frequency of Use
The frequency with which you use treatment products can greatly influence their effectiveness. Generally, using a treatment shampoo two to three times per week is sufficient for most hair types. For those with oily hair, more frequent use may be necessary. Conversely, individuals with dry or damaged hair should limit the use of treatment shampoos to preserve moisture. This careful balance ensures the hair receives adequate treatment without over-exposure.
Complementary Products
-#### Hair Masks
Hair masks provide intensive treatment as they are formulated to penetrate deep into the hair shaft. They are ideal for addressing severe dryness or damage. A key characteristic of hair masks is their thick consistency, which allows them to deliver concentrated nutrients. Their beneficial choice lies in their ability to revitalize hair with ingredients such as oils, proteins, and vitamins. They are especially effective when left on the hair for a prolonged period, enabling greater absorption. However, one disadvantage is that they can be time-consuming to apply compared to regular conditioners.
-#### Leave-in Treatments
Leave-in treatments are designed to remain in the hair after washing. This product type focuses on providing ongoing moisturization and protection against environmental factors. The key characteristic of leave-in treatments is their lightweight formula that does not weigh down hair, making them a popular choice. These treatments offer protective benefits throughout the day, which can help maintain hair health and manageability. One downside is the potential for over-application, which can lead to a greasy appearance.
Closure
The conclusion of this article serves as a vital checkpoint to review the intricate dynamics of treatment shampoo and conditioner within the hair care landscape. It synthesizes the key takeaways from our investigation into each facet of these products. Highlighting the importance of specialized formulations crafted to address specific hair concerns is essential. A deeply considered approach to hair care, as outlined in the article, brings clarity to both novice users and future enthusiasts seeking to elevate their hair health.
Benefits and Considerations
The benefits of using treatment shampoos and conditioners lie not just in their formulation but also in how they impact hair's overall health. Alongside proper ingredient selection, understanding the application process maximizes their efficacy. The importance of integrating these products into one's routine cannot be overstated; this enables users to tailor treatments that reflect their specific needs over time.
"Understanding the proper use and selection of treatment shampoo and conditioner can profoundly impact hair health, leading to visibly better results."
Additionally, it is crucial to recognize how exposure to various chemicals in hair care products can affect not only hair quality but also scalp health. Thus, making informed decisions about product selection is paramount.
Summary of Key Points
To summarize, several key points weave through the discourse on treatment shampoos and conditioners:
- Defining the Products: Treatment products are distinct from regular shampoo and conditioners due to their specialized formulas aimed at addressing various hair issues.
- Ingredient Understanding: Knowledge of the function and importance of ingredients like surfactants and moisturizers guides better product selection.
- Application Techniques Matter: Proper techniques in applying shampoo and conditioner significantly enhance their effectiveness.
- Routine Integration: Regular incorporation of these products enables long-term benefits for hair health, adjusting as needed based on changes in hair type or condition.
Final Thoughts on Treatment Products
As we wrap up, it is notable that treatment shampoos and conditioners are not merely luxury items; they are tools that can have a profound effect on one’s hair health journey. This exploration highlights an evolving understanding of hair care, where products are increasingly crafted with a user-centric focus in mind.
Choosing the right treatment products should be an informed, intentional process. Each individual's hair type and concerns will guide their decisions, supporting the notion that there is no one-size-fits-all solution in hair care. With ongoing exploration and learning, consumers can confidently navigate the aisle of hair care, ensuring that they select products that align with their personal hair goals.
